OVERVIEW

Asian Premier Holidays is a one-stop, Phuket-based tour company specializing in selling the whole spectrum of Phuket tourism products. The company has its own transport fleet, and a very highly qualified and dedicated staff. The services of this well-established company are used by major overseas tour operators, airlines, corporations and the traveling public. Whilst meeting the market demands for packaged holidays, most of Asian Premier Holidays products are presented in such a way that travelers may design their own dream holidays to suit their own particular needs.

OUR COMPANY

Asian Premier Holidays Co Ltd is a member of the Asian Premier Group Co Ltd, the headquarters of which is located in Phuket, Thailand.

All the many Thai and overseas shareholders are seasoned travel and hospitality industry professionals who bring to the company a wealth of knowledge, professional experience, expertise and established industry-wide relationships.

Through this shareholding system, the Company has been able to create not only a solid financial foundation but has also combined and utilized the talents of people who have been able to provide a springboard for the growth and success of both the Company and its business associates.

Asian Premier Holidays is fully licensed by the Tourism Authority of Thailand, Licence No 31/0080. Asian Premier Holidays is also a member of the following professional and trade associations :

• Pacific Asia Travel Association (PATA – Thailand Chapter)

• Association of Thai Travel Agents (ATTA)

• Thai Travel Agents Association (TTAA)

• Thailand Incentive and Convention Association (TICA)

• Association of Thai Tour Operators (ATTO)

• Phuket Tourist Association (PTA)

OUR AIMS

The aims of Asian Premier Holidays are simple. They are to :

• Foster and promote tourism within the Kingdom of Thailand

• Excel in the provision of services to the tourism industry and the traveling public

• Provide the highest possible level of personalized service

• Give good value for money

• Be flexible and adaptable in meeting the special needs of clients

OUR BUSINESS PHILOSOPHY

Asian Premier Holidays is primarily concerned with inbound tourism to Phuket. To facilitate this business and to meet our objectives, strong emphasis is placed on:

• Developing mutually beneficial strategic alliances within the industry both in Thailand and overseas

• Maximizing the use of modern communications technology

• Responding promptly and efficiently to clients’ requests

• Publishing and distributing comprehensive, informative and accurate brochures

OUR FOCUS

Based in Phuket, Asian Premier Holidays is Phuket "born and bred" and is intensely focused on promoting the island as a premier tourist destination. The company has developed of an intimate knowledge of the Phuket tourist industry and a very strong local identity. These accomplishments allow Asian Premier Holidays to :

• Provide a one-stop shop for overseas clients

• Establish close and harmonious relationships with our local service providers

• Maximize our market penetration, and

• Allow the provision of timely, effective and efficient service to our traveling guests.

OUR PRODUCTS

At Asian Premier Holidays, we believe the key to our success is flexibility which, in turn, allows us to respond to the needs of each individual tourist. Whilst meeting the market demands for competitively priced packaged holidays, Asian Premier Holidays offers a diverse range of programmes, and all can be adapted to meet the particular demands of clients. These products are presented in such a way that travelers may design their own dream holidays to suit their own unique and particular needs.

Asian Premier Holidays has special programmes to cater for a variety of interests and situations including

• Golf

• Honeymoons

• Diving

• Sightseeing

• Health and Spa Programmes

• Family and School Holidays

• Executive "Getaways"

• Adventure Holidays

• Festivals and Cultural events

• M.I.C.E (Meetings, Incentives, Conventions and Exhibitions)

OUR SERVICES

Because of the full range of tour operator and ground support services already established and provided , Asian Premier Holidays is both confident and competent in its ability to provide the full compliment of services required by our overseas guests. Our services include :

• Full-time Airport Meet and Greet Services

• Airport/ Hotel/Transfers and Transportation Services

• Hotel Visitation Services and Hospitality Desk

• Guest Problem Resolution and Emergency Help Services

• Onward Ticket Reconfirmation

• Sightseeing, Golf, Diving, Entertainment and Optional Tours

OUR RESOURCES

The resources at the disposal of Asian Premier Holidays (APH) ensure that the services offered by the company can be provided efficiently, effectively, economically and in a timely manner. All resources are constantly being increased to satisfy the growth in business volume.

• Personnel – Asian Premier Holidays friendly, experienced and well-trained administrative, transport management, airport "Meet & Greet" staff and tour guides provide a resource which ensures service and satisfaction.

• Transport – The APH transport fleet comprises modern 42 seat luxury coaches and 12-seat minibuses.

• Communications – State of the art communication technology is used throughout the company to facilitate accurate, speedy and low cost internal and external contact. This same technology is also used for our administrative support systems.

OUR PEOPLE

We are proud of the fact that Asian Premier Holidays has a team of experienced Thai and foreign personnel who are considered to be the Company’s main asset

• Most of whom have had many years of hands-on experience

• Locally or overseas trained

• Devoted to excellence and attention to detail

• Multilingual

• Recognize the importance of customer service

OUR EXPERIENCE

Asian Premier Holidays has rapidly acquired a reputation for the high quality of its service delivery and has gained the support of many key overseas business partners, including major tour operators in Asia and Europe. In addition, Asian Premier Holidays is closely associated with the many airlines who service Phuket.

In the business world, Asian Premier Holidays has established a name for providing an outstanding level of service for groups using Phuket as a venue for meetings, incentive tours and conferences. Again, it is felt that this success is due to fact that we know each group is both different and special, and always plan events on a one-off basis.

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© 1999-2001 Asian Premier Holidays. All rights reserved.
Tel.: (66-76) 246260 | Fax: (66-76) 246270/1 | E-mail: info@asianpremier.com