| OUR
COMPANY |
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| Asian Premier Holidays (APH) is a one-stop, Phuket-based tour company specializing in selling
Phuket tourism products. We also provide ground handling services for the guests of our overseas
wholesalers, who have direct contracts with hotels and other tourism service suppliers. Our
services are employed by airlines, corporations and the traveling public. |
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| While meeting the market demands for packaged vacations, most of Asian Premier Holidays
products are presented in such a way that travelers may design their own dream holidays to suit
their own particular needs. |
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| The company’s shareholders are comprised of local Thais and expatriates, who are seasoned
travelers and hospitality industry professionals. This team brings to the company a wealth of
knowledge, professional experience, expertise and a long list of established industry-wide
relationships. |
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| Asian Premier Holidays was established in 1976 and is fully licensed by the Tourism Authority of
Thailand, Licence No 31/0080, and also a member of the following professional and trade
associations: |
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- Pacific Asia Travel Association (PATA – Thailand Chapter)
- Association of Thai Travel Agents (ATTA)
- Thai Travel Agents Association (TTAA)
- Thailand Incentive and Convention Association (TICA)
- Association of Thai Tour Operators (ATTO)
- Phuket Tourist Association (PTA)
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| OUR AIMS |
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| The aims of Asian Premier Holidays are simple: |
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- Foster and promote tourism within the Kingdom of Thailand.
- Excel in the provision of services to the tourism industry and the traveling public.
- Provide the highest possible level of personalized service.
- Give good value for money for both product and service.
- Be adaptable in meeting the special needs of clients and overseas partners.
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| OUR BUSINESS PHILOSOPHY |
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| Asian Premier Holidays is primarily concerned with inbound tourism to Phuket and Khao Lak. To
facilitate this business and to meet our objectives, we give strong emphasis on: |
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- Developing mutually beneficial strategic alliances within the industry both in Thailand and overseas.
- Maximizing the use of modern communications technology.
- Responding promptly and efficiently to clients’ and overseas partners’ requests.
- Publishing and distributing comprehensive, informative and accurate brochures, information packs and other promotional materials.
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| OUR FOCUS |
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| Based in Phuket, Asian Premier Holidays is Phuket "born and bred" and is intensely focused on
promoting the island and Greater Phuket destinations i.e. Khao Lak and Krabi as our premier
tourist destinations. |
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| The company has developed an intimate knowledge of the Phuket, Khao Lak and Krabi tourist
industry and has a strong local identity. These accomplishments allow Asian Premier Holidays to: |
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- Provide a one-stop shop for overseas clients.
- Establish close and harmonious relationships with both our overseas partners and localservice providers.
- Maximize our market penetration.
- Allow the provision of timely, effective and efficient service to our traveling guests.
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| OUR PRODUCTS |
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| At Asian Premier Holidays, we believe that the key to our success is flexibility which, in turn, allows
us to respond to the needs of each individual tourist. While meeting the market demands for
competitively priced packaged holidays, Asian Premier Holidays offers a diverse range of
programs, all adapted to meet the particular demands of clients. These products are presented in
such a way that travelers may design their own dream holiday to suit their own unique and needs. |
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| Asian Premier Holidays has special programs that cater to a variety of interests and situations
including: |
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- Contracting with hotels and other tourism service providers on our partners’ behalf.
- Handling Hotel Reservations for our overseas partners.
- Handling Ground Services i.e. Transportation and Greet and Meet Services for the clients of our overseas partners.
- Transportation Airport-Hotel-Airport only.
- Tours, Sightseeing and Excursions.
- Golf.
- MICE - Meets, Incentives, Conventions & Exhibitions.
- Health and Spa Programs.
- Special Interest Groups: Church Groups and School Groups.
- Other tourism services requested by our overseas partners.
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| OUR EXPERIENCE |
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| Asian Premier Holidays has rapidly acquired a reputation for the high quality of its service delivery
and has gained the support of many key overseas business partners, including major tour
operators in Asia and Europe. In addition, Asian Premier Holidays is closely associated with the
many airlines servicing Phuket. |
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| In the business world, Asian Premier Holidays has established a name for providing an outstanding
level of service for groups using Phuket as a venue for meetings, incentive tours and conferences.
Again, it is felt that this success is due to the fact that we know each group is different and special
and always plan events on a one-off basis. |
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| 6.1. Meeting, Incentive and Event Management Groups handled by Asian Premier Holidays
(APH) in the past 7 years |
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| SPECIAL INTEREST GROUPS: |
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- Buddhist Merit Tour ~ Malaysia
- Architecture (Akitek Tenggara) ~ Malaysia
- Faith Family Church Group ~ Paya Lebar Methodist Church Group
- Superbowl Golf & Country Club Phuket Golf Tour (2)
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| SPECIAL EVENTS: |
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- Johnnie Walker Classic - Phuket 1998
- Official Travel and International Ticket Sales Agent
- The Asian Golf Review Group ~ Singapore
- Par Golf Magazine / MAS Golden Holidays Group ~ Malaysia
- Lehman Brothers Group ~ Hong Kong
- Orlimar World of Golf Championship
- A.C.E. Daikin Buaya Cup Tournament
- 5TH Asian Computing Science Conference
- Turbine Overhaul Services 20TH Anniversary Event
- Pall Filtration Pte Ltd ~ Singapore 2004
- Analyst Golf Leisure Group 2005 ~ Hong Kong
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| MEETING GROUPS: |
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- Unilever ~~ Goldschmidt Chemical ~~ Sinolink Worldwide Holdings ~~ Ericsson
- Arthur Andersen Malaysia Annual Partners Meeting
- Fisher Rosemount Asia Pacific Seminar
- Fisher Rosemount Global Project Pursuit Team
- Iomega Millennium Achievers Sales & Distributors Meeting
- Iomega Asia Pacific Regional Distributor Conference
- Deloitte Consulting East Asia Partner Meeting ~~ Digital Microwave Corporation
- Compaq Regional Marcom Meeting ~~ Compaq E-commerce Meeting
- Compaq Regional PCPG Kick-Off ~~ Fujitsu Computers ~~ Western Digital ~~ Dupont
- Michelin ~~ Estee Lauder Companies ~~ Canon (Malaysia) ~~ Citibank
- Citibank India Arthur D. Little ~~ AXA Insurance ~~ Jardine Shipping Services ~~ Kodak
- Bayer ~~ A P Moller Singapore Officers Meetings (3) ~~ Faulding Pharmaceuticals
- NorthWest Community Development Council ~~ Singapore Technologies Telemedia
- Diethelm & Harpers Singapore (2)
- Singapore Technologies Engineering Leadership Workshop
- Singapore Technologies Board of Directors Retreat
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| INCENTIVE GROUPS: |
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- CB Richard Ellis (2) ~~ UOB ~~ VISA International ~~ Deutsche Bank ~~ Kodak ~~ Avon
- Kellogg's ~~ Dell Computers ~~ Societe Generale ~~ Colgate Palmolive ~~ Enrich
- Citibank N.A. Global Cash & Trade ~~ Sony Systems Design ~~ Fuji Automation
- Campbell Soup Southeast Asia ~~Swire & Maclaine ~~ Heller Asia Capital ~~ Extelcom
- Nortel Networks ~~ Zeneca ~~ Citibank ~~ Design 2 Architects ~~ OUB
- Canon (Singapore) ~~ Canon (Malaysia) Dealers ~~ Canon (Malaysia)
- JVC Procurement ~~ Cadence Design Systems ~~ PCCW ~~ DBS Bank Thomson
- Thai Airways Recreation Club ~~ Misubishi Electric Asia Dealers ~~ TEKA (Greece) ~~ 3M
- Compaq Singapore ~~ TMW Enterprise (2) ~~ Sony (3) ~~ Actuant ~~ American Express
- Manulife Victoria East ~~ Thales Avionics ~~ Telford International ~~ UBAF (2)
- Anda Insurance ~~ Jupiter Aqualines ~~ Boehringer Ingelheim (Greece)
- Dynamic Motor ~~ Interchem Asia ~~ Imperial Ink ~ Siemens Medical Solution
- Siemens (Singapore) ~~ Emerson (Hong Kong)
- Euro RSCG Partnership ~~ Fresh n Natural Foods ~~ John Hancock Life Assurance
- Sulzer Chemtech Pte Ltd (Singapore) ~~ SAS International Meeting 2006 ~~ Emerson Group
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| 6.2. Ground Handling Service Experience: |
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| 6.2.1. Past Records: |
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| MAS Golden Holidays of Malaysian Airlines, Suntrips Reisen, Reisefieber
Reisen, East Asia Tours Germany, Geoplan, Transorient Touristik,
Merican Reisen, Tradewinds Tours of Singapore Airlines,
SlipAway Programme of SilkAir, Ken-Air Tours both the Singapore
And the Malaysia companies, Newsman Travel, Weclome Travel,
Ambassador Tours and many more. |
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| 6.2.2. Current Records: |
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| Tradewinds Tours of Singapore Airlines, EZ Pack Program,
SIA Holiday Planner Program, SIA Stop Over Program,
SlipAway of SilkAir, MAS Golden Holidays,
TransOrient Touristik, Tradewinds Tours,
Farrington American Express Hong Kong,
Westminster of Hong Kong, ScaramoucheTours Egypt,
Leisure Ways India, Inter Skylinks India, Sunflight Travel India, Intersect
Travel Malaysia, Malaysia Harmony, Ken-Air Malaysia, South Sun
Cross Travel Agency Malaysia, Muhibbah Travel and many more. |
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| OUR RESOURCES |
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| The resources at the disposal of Asian Premier Holidays (APH) ensure that the services offered by
the company can be provided efficiently, effectively, economically and in a timely manner. All
resources are constantly being increased to satisfy the growth in business volume. |
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- Personnel – Asian Premier Holiday’s friendly, experienced and well-trained administrative,
transport management, airport "Meet & Greet" staff and tour guides provide a resource
which ensures service and satisfaction.
- Communications – State of the art communication technology is used throughout the
company to facilitate accurate, speedy and low cost internal and external contact. This
same technology is also used for our administrative support systems.
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| OUR PEOPLE |
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| We are proud of the fact that Asian Premier Holidays has a team of experienced Thai and Foreign
personnel who are considered to be the Company’s main asset |
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- Most of whom have had many years of hands-on experience.
- Locally or overseas trained.
- Devoted to excellence and attention to detail.
- Multilingual.
- Recognize the importance of customer service.
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